Beam Lab
Identity, Strategy
2019

Based at the T.H. Chan School of Public Health at Harvard, Beam Lab focuses on machine learning for medicine. Their aim isn’t innovation for innovation’s sake, but as a practical way to empower more agile decision making for doctors through machine learning — a way to see beyond treatment. This succinct strategic platform inspired the identity — a simple, memorable mark evoking an iris, a progress ring, radiating light.