National Geographic
From its inception in 1888, National Geographic has been about exploring the unknown, constantly pushing the boundaries of our understanding.
Since the beginning, they’ve done this by actively seeking out and illuminating the unknown corners of our world through incredible visual storytelling. Photography is the cornerstone of the brand – it’s evolving, but it’s the product they deliver that no one else can.

This was the case in the late 19th century, when the medium of photography was cutting edge (and even controversial), and it is the case now. Although the technology has changed, NG still transports us through imagery. It’s a window to the world, which has as much allure today as it ever has.
Over a two-year period working closely with National Geographic Brand Strategy and Creative teams, our work included brand architecture, global tagline, refreshing the magazine and comprehensive visual identity across television, print and digital.

Design direction by Caleb Halter. Created at Gretel with Greg Hahn, Ryan Moore, Dina Chang, Kyle Baron-Cohen, Brandon Kennedy, Maggie Tsao, Pam Amber Kusmenko, and Shane Dolly.

Brand Idents directed by Dvein and produced by Garlic.