With a history of over 125 years of research and public education, Harvard Art Museums is known first as a teaching museum. But its mission is twofold — as a learning museum its understanding of art and its community is constantly evolving. To better reflect this duality, we were asked to develop the museums’ visual language through motion.

This involved extending, evolving, and revitalizing the museums’ core identity without fixing what wasn’t broken. The museums motion system was developed to highlight the unique qualities museum experience through two distinct behaviors: “looking closer” and “gathering together.”

Together, these behaviors work in harmony to underpin all movement of the brand, from logos and social media to digital calendars and event graphics.

Caleb Halter, Laurel Warner, Mimi Jiao, Adam Brandon and Leslie Liu (Regrets Only). Jesse Walden, Li Jin, Spencer Noon, Adam Delehanty and Alli Pope (Variant). Web Development by Camp Quiet.